White Star Media

You have just spent days costing out the next 12 months of your online marketing strategy you want to monitor the success of the campaigns by some form of metric. Google is the most popular search engine on the planet with it dominating the search industry.

Google search engine rank positions (SERPs) are the best way to monitor your performance. By optimising your website you can gain positions and aim towards the number one rank position. There are many forms of SEO software out there to monitor the site rankings.

Advanced Web Rankings is the most advanced piece of SEO software I've come across that can monitor hundreds of different search engines with locale based variations such as the UK, USA, France, Germany etc. Not only that, you can also monitor mobile device SERPs which are generally optimised for portable devices.

By monitoring your site rankings on a weekly basis you can monitor the performance of your campaigns. Each keyword can be cross referenced with a search engine and target URL so you can monitor multiple keywords across multiple search engines at the same time. If you set your target URLs to your competitors then you can essentially monitor their rankings too to see how they are performing overall.

With the power of this SEO software you will be able to guage which areas and keywords you need to pull up on page whilst maintaining higher ranking positions. There are various ways of representing the data so you can see what suits you best. Whether its number crunching in Excel style forms or visually in graphs this SEO software is able to provide you with data in the correct format.

Achieving an overall high visibility will help you increase your overall market share bring in more sales. Based on your conversion rates you can use Advanced Web Rankings to help project your current Return On Investment to its potential based upon the SERP and conversion rate for any particular word, making it an extremely powerful SEO tool for account management too.

One piece of functionality that I really like from Advanced Web Rankings is the ability to record all information based on the top results found in the search engines. This makes it extremely useful to find out who is at the top of the industry and rate them with an overall score rather than just a single term.

If your busines requires local business searches then you will want to consider purchasing a professional or enterprise package from AWR. Not only can you search your own location, if you have multiple businesses across different cities you can emulate the local search results to display the rankings for that area.

AWR is updated on a daily basis with new functionality and search engines being added all the time. For more information visit the Advanced Web Rankings website.

This entry was posted on Tuesday, April 5th, 2011 at 5:16 pm and is filed under SEO Software. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.